Accurate Insights for Tech Creator Partnerships

We're building our measurement approach around one question: did this campaign actually move people toward the product, not just past it. For developer tools and hardware brands, that means looking beyond views and clicks toward signals like documentation visits, waitlist signups, and developer community activity.

Technical Creator Vetting & Campaign Timing

Our thinking on creator marketing for technical products, audience behavior, campaign timing, and how we vet creators.

How Tech Creator Engagement Actually Works

Product Positioning: Narrative Strategies

Measuring Creator Campaign Performance

Analyse audience engagement and conversion metrics across diverse tech creator segments.

How to turn complex product specs into a story creators can actually tell well.

Our approach to looking past views and clicks toward signals that matter for high consideration products.